Honda BR-V Comes in the Midst of the 2021 Pandemic

Jakarta - Welcoming the 2021 Lebaran holiday, PT Honda Prospect Motor (HPM) displays the Honda N7X Concept or New 7 Seater eXcitement (N7X) Concept at Dreams Cafe powered by Honda located in Senayan Park, Jakarta. Furthermore, this concept car was brought to several big cities to follow the roadshow.

But quite surprising news began to rise to the surface. Honda BR-V seems to be experiencing a refresh. The new code for the Toyota Rush-Daihatsu Terios challenger appears in the info on the Jakarta NKJB (motor vehicle sales value) list.

Apparently there is a new name in the NJKB Samsat DKI Jakarta, especially Honda cars. The car with the code DG3 is suspected to be the latest Honda BR-V, while the model currently being sold is codenamed DG1.

It is widely reported that the N7X concept model is the forerunner of the latest generation of the Honda BR-V. Because the Honda N7x has a 7-seater capacity and is expected to be the next generation of Honda BR-V with a super spacious cabin.

"So actually the Honda N7X is not a car that refers to certain models from Honda such as the CR-V or BR-V, yes, this is a car that was made specifically to provide more performance and comfort that is preferred by consumers," Billy said in a press conference session. virtual Honda N7X Concept Roadshow, Thursday (10/6/2021).

Competitors Honda BR-V

The Honda N7X, which is believed to be the latest generation of BR-V, must challenge other 7-seater SUV cars such as Daihatsu Terios, Toyota Rush, Suzuki XL7 to Mitsubishi Xpander Cross.

Based on data compiled from the Association of Indonesian Automotive Industries (Gaikindo),

The BR-V, which was first sold in Indonesia in 2016, can distribute an average of 3,223 units every month. While a total of 38,666 units during 2016 were successfully distributed to dealers.

Had experienced a decline in the second year which only managed to sell 21,932 units wholesale in 2017, then Honda also did a refresh at the IIMS 2019. The results were still not quite encouraging. The new look of the BR-V can only be received by 4,085 units throughout Indonesia.

Likewise, when the pandemic hit, Honda was forced to temporarily close its factory. Honda BR-V can only be shipped 1,468 units from January to December 2020.

Then, the sales performance of the BR-V in 2021 is still sluggish. if at the time it was first launched Honda could release 6,000 units of BR-V per month, now breaking through 1,000 units is difficult. In the first three months, only 676 units were distributed. Can the N7X boost the Indonesian market? Let's just wait.

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